— HELEN HAYES
By confidently sharing your story, message, or work, you are creating more options and opportunities for your life and career. I believe this because I’ve done it for myself and I’ve seen it happen for my clients as well.
The truth is, you do not need to be an “expert” or hold specific qualifications to start leveraging social media to make an income and impact, especially when you do it with integrity and focus on giving value to your audience.
I truly believe that if you want to be known for the impact you make and the work that you do, you need to lead with your thoughts... Even when it's silence on the other side.
The most successful entrepreneurs and thought leaders did not wait for external validation to share their story, message, or work. Instead, they kept showing up irrespective of what the "evidence" says.
And this is why I believe so much in helping others show up online confidently to share their work and their message. It is now my mission to help you identify and create the "Theory" you want to be known for, and start leading your audience with your thoughts and Theory.
And this is exactly why I cannot wait to share with you all the tips, strategies, resources, and tools that will help you actually grow your online business and start becoming known for your thought leadership, honest opinions, and unique perspectives.
When I was in high school, I joked that I would have a theory one day. "Cheryl Theory" was also my very first Instagram handle EVER, which then went through many changes until I came back around to it in 2020.
Today, I still hope that I’ll have my own theory one day… But more importantly, I hope that my future work and research are not just impactful on a theoretical level, but also on a practical and applied level.
Fun fact: My first business name was Quarter Life Project (2019). In 2020, I wanted to rebrand to my own name, but all variations of "Cheryl Lau" were taken on social media... So, I used @CherylTheory :)
A weekly show dedicated to side hustlers, online coaches, and other service-based entrepreneurs who are ready to make a full-time income on part-time hours. Here, we talk all about online business, thought leadership, content strategy, and your mindset as an entrepreneur.