I help entrepreneurs create a full-time income on part-time hours and become known as thought leaders.

By confidently sharing your story, message, or work, you are creating more options and opportunities for your life and career. I believe this because I’ve done it for myself and I’ve seen it happen for my clients as well.

The truth is, you do not need to be an “expert” or hold specific qualifications to start leveraging social media to make an income and impact, especially when you do it with integrity and focus on giving value to your audience.

I truly believe that if you want to be known for the impact you make and the work that you do, you need to lead with your thoughts... Even when it's silence on the other side.

The most successful entrepreneurs and thought leaders did not wait for external validation to share their story, message, or work. Instead, they kept showing up irrespective of what the "evidence" says. And this is why I believe so much in helping others show up online confidently to share their work and their message.

It is now my mission to help you identify and create the "Theory" you want to be known for, start stepping into the role of a thought leader in your space, and ultimately make the income and impact you know you're meant to make in this world.

Let's Work Together
Cheryl Theory

A Bit More About My Story

Growing Up

Growing up, I was your typical overachieving student who studied in the library 24/7. My only goal then was to maintain a good GPA, get into a good postgraduate program, and get a good job afterward.

After graduation, I moved straight from Toronto to Hong Kong to pursue law school. From the outside, everything looked great! But on the inside, I lacked the drive to become a practicing lawyer.

Maybe it’s a millennial thing, but this was my quarter life crisis.

Quarter Life Crisis

In my mind, I felt that becoming a lawyer was the right thing to do because it’s practical. However, I also knew that I want to be a researcher and educator. These conflicting thoughts created a tremendous amount of self-doubt, uncertainty, and fear of judgment.

Finally, in October 2018, I decided to take a leap of faith... And dropped out of law school.

This was a tough decision. Many of my friends and family were against it, and my habit of second-guessing myself didn’t help either. But, I quickly learned that the hardest part of achieving any goal is often just to simply just do the damn thing.


Since leaving law school, I worked in a research job that confirmed my passion for research and helped me narrow in on my research interests. Outside of work, I started my own online business. Today, I'm a full-time PhD student with a growing online business.

I’ve also seen firsthand how everyone, regardless of where they are in their business or career, can benefit from starting a profitable business and creating content that demonstrates their thought leadership.

Don’t get me wrong - I’m an introvert by nature and am nowhere close to being a social butterfly, so I was TERRIFIED of sharing my thoughts and ideas online and definitely did NOT feel ‘expert’ enough to speak on any subject matter. But oftentimes…

We just need to show up.

And this is exactly why I cannot wait to share with you all the tips, strategies, resources, and tools that will help you actually grow your online business and start becoming known for your thought leadership, honest opinions, and unique perspectives.


What is "Cheryl Theory"?

When I was in high school, I joked that I would have a theory one day. "Cheryl Theory" was also my very first Instagram handle EVER, which then went through many changes until I came back around to it in 2020.

Today, I still hope that I’ll have my own theory one day… But more importantly, I hope that my future work and research are not just impactful on a theoretical level, but also on a practical and applied level.

Fun fact: My first business name was Quarter Life Project (2019). In 2020, I wanted to rebrand to my own name, but all variations of "Cheryl Lau" were taken on social media... So, I used @CherylTheory :)

The Podcast

The Side Hustle Club Podcast is your go-to show for building a business that makes a full-time income on part-time hours (even if you have a 9-5). Here, we’ll talk all about growing a profitable and sustainable business, thought leadership, as well as your mindset and life as an entrepreneur. Whether you want to go full-time in your business or continue side hustling, this show will help you grow your business so you ultimately have the freedom to choose which path to follow.

The Side Hustle Club Podcast

Get to Know Cheryl More:

  • I'm a huge bubble tea lover (but I usually get just the milk tea, without bubbles).
  • I'm also an avid K-Pop fan. My favorite groups are ITZY, (G)-IDLE, Everglow, Blackpink, Twice, Red Velvet, and aespa.
  • My two cats are Nugget and Meiji. They are awesome.
  • I'm currently based in Hong Kong and my plan is to relocate to Singapore one day to be with my partner (We've been doing long distance since 2017).
  • I love Google docs. If you ever send me a Word doc, I'll upload it onto Google drive and edit the document in Google docs, then export it back into a Word doc for you.