Here are three things I deeply believe in: 

• Sometimes, creating a life that is truly aligned to you and what you want is NOT what others expect of you. This means you have to stand firm when pursuing what you truly believe in and always take full responsibility for your decisions and actions.

• It is okay if people don’t support you in the beginning. Stay committed to your vision and goals.

• Ultimately, creating an aligned life, career, and business is a choice you have to make. There’s no right or wrong. Just make a decision and move forward!

Hi, I'm Cheryl Lau 

Side Hustle Coach & PhD Student

Growing up, I was your typical overachieving student who studied in the library 24/7. My only goal then was to maintain a good GPA, get into a good postgraduate program, and get a good job afterward. 

After graduation, I moved straight from Toronto to Hong Kong to pursue law school. From the outside, everything looked great! 

But on the inside, I lacked the drive to become a practicing lawyer. Maybe it’s a millennial thing, but this was my quarter life crisis.

A Bit More About My Story


In my mind, becoming a lawyer felt like the right thing to do. I felt guilt and shame for even thinking about leaving law school. This also created a tremendous amount of self-doubt and fear of judgment. 

Finally, in October 2018, I decided to take a leap of faith… And dropped out of law school. 

This was a tough decision. Everyone around me were against it, and my habit of second-guessing myself didn’t help either. But, I quickly learned that the hardest part of achieving any goal is often just to simply just do the damn thing.


After leaving law school, I worked in a research job that confirmed my passion for research and helped me narrow in on my research interests. Outside of work, I also dabbled in two other side gigs and eventually started my own coaching business. 

Today, I run a 6-figure (100k+ USD a year) coaching business while pursuing a PhD. I’ve also seen how a business can create more options for you so that you can ultimately make time for what matters most to you in life.


I love playing with old film cameras! It's a hobby of mine.

My camera

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Here's my take on life: Create your own dream life + career + business, not your parents’ dream. Whether that means dropping out of law school, building a 6-figure business that lets you be there for the people and other parts of life that matter to you, or anything else in between...

My goal is to help you become recognized for YOU and all your ideas, lived experiences, honest stories, etc instead of trying to live up to other people’s expectations just to be approved or liked by others. Get ready to blow your own mind with what’s possible for you when you make decisions, stay committed, and take full responsibility over your life.

Sounds good? Awesome.

Let's Get to Work.

What is Cheryl Theory?

The Cheryl Theory is the idea that you CAN create a successful coaching business AND still make time for what matters the most to you (ex: Family, career, health and well-being, etc) by doing the bare minimum in your business, but doing it really really well.

The backstory: When I was in high school, I joked that I would have a theory one day. That’s how “Cheryl Theory” became my very first Instagram handle EVER (Throwback to 2012). Over the years, my Instagram name has gone through many iterations. 

My original business name was Quarter Life Project (2019). In 2020, I decided to rebrand to include my name, but all variations of “Cheryl Lau” were already taken on social media… That’s when Cheryl Theory made it’s triumphant return 🙂

Everything in business is learnable, fixable, and figureoutable.

You don't have to be a workaholic
to be successful. Really.

• I’m a huge bubble tea lover (but I usually get just the milk tea, without bubbles)

• I’m also an avid K-Pop fan. My favorite groups are ITZY, (G)-IDLE, Everglow, Blackpink, Twice, Red Velvet, and aespa

• My two cats are Nugget and Meiji. They are awesome and they're the mascot of our coaching programs

• I love Google docs. If you ever send me a Word doc, I’ll upload it onto Google drive and edit the document in Google docs, then export it back into a Word doc for you

• I also recently re-pierced my ears and have been obsessed with earrings 

Fun Facts



P.S. Here are a few FREE resources to get you started on your business: