My mission is to help entrepreneurs, creators, and leaders build a substantial and compelling body of work that matters to their careers, clients, and community.

I'M CHERYL LAU

I believe in building something with substance and style over copying other successful entrepreneurs, LinkedIn Top Voice badges, and 100k followers.

What you need is to build something that matters to not just you, but also to your audience, clients, and community.

To excel as an entrepreneur, you need to compete with not just the biggest and brightest in your industry, but also AI. Soon, everyone will be able to create large volumes of content. But you don’t need to be the biggest, the most prolific, or even the most successful (revenue-wise) in order to capture the minds and hearts of your people.

This is where your body of work comes in.

Think of me as your creative and strategic content partner. I help you become known for your thought leadership, create immense value for your audience, and develop your distinct voice.

Yes, having accolades, publication features, or a large social media following might be impressive, but that is not what resonates with people. More importantly, these things don’t build trust or allow others to associate you as THE go-to person on a subject matter.

Instead, it is your body of work that does this.

And this is exactly what I can help you create.

In a competitive online space where everyone is trying to be seen and heard by their target audience or ideal clients, your unique differentiator lies in your body of work.

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Since starting my business in 2019 and my podcast in 2020, I’ve worked with clients from all over the world, including Singapore, Hong Kong, the United States, Canada, Australia, Malaysia, Japan, India, Thailand, Indonesia, the Netherlands, the UK, and also digital nomads who are traveling the world.

I’ve also been featured on publications such as the TODAY Online and have spoken on international stages such as PODFEST ASIA 2024 ( Phillippines), Asian Wander Women (Taiwan), and soon, PODFEST 2025 (United States).

MORE ABOUT CHERYL

I’ve quit graduate school twice - Law school in 2018 and my PhD in 2022. Both times, it felt like I went from being the Asian parent’s dream child to their biggest disappointment overnight.

But since I started to build my body of work and thought leadership in 2019, I’ve forged a new path and created a sustainable business & career that not only makes me proud… But it also makes my parents proud.

Sometimes, creating a life that you're proud of is NOT what others initially expect of you or want from you.

My work today exists to empower entrepreneurs, creators, and leaders to stand firm when pursuing what they truly believe in and always take full responsibility for their decisions and actions.

Doesn’t talk much but will make her voice heard when needed and is very [food] motivated

(Singapore)

Moncler

Will always check up on you and cheer you up when you're having a rough day

(Singapore)

Winter

(Singapore)

Nugget

Grumpy and seemingly distant, but is very loyal and attentive to everyone on the team

Meet the Team

my academic publications

JUST FOR FUN

The Role of Individual, Familial, and Extrafamilial Protective Factors on Non-engaged Youth’s Well-Being in the Sociopolitical Context of Hong Kong (2023)

Outcomes of a Design Thinking Program on Social Workers: An Evaluation Study (2023)

Associations of parental variables and youth’s career decision-making self-efficacy: a meta-analysis (2022)

Navigating Risk Discourses: a Narrative Analysis of Parental Experiences in the Career and Life Development of Youth not in Education, Employment, or Training (2021)

Meaning-making of motherhood among mothers with substance abuse problems (2021)

Youth empowerment in the community and young people’s creative self-efficacy: The moderating role of youth–adult partnerships in youth service (2021)

Identity transformation of mothers with substance abuse histories during a support group (2019)

Sexual compulsivity, sexual self-concept, and cognitive outcomes of sexual behavior of young Chinese Hong Kong males with compulsive sexual behavior: Implications for intervention and prevention