COACH & HOST OF THE SIDE HUSTLE CLUB PODCAST

I'M CHERYL LAU

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I was a side hustler for the first three years of my business and built my business to 6 figures purely through content marketing, before taking my business full-time.

Today, I coach entrepreneurs, content creators, and thought leaders to build a body of work that lets you become known for your unique thought leadership, story, and how amazing you are at what you do

2018

I quit law school despite the future fancy job title I could flex on LinkedIn and even getting a prestigious scholarship.

2019

I was inspired by content creators who was sharing their story, message, and work and decided to start building my online presence and coaching business

2020

After burning out from my business from the 24/7 hustle and then taking a complete break for 7 months, I resumed operations and developed my own approach to building my business on just 0-2 hours a day

2021

I created my first 6 figure year in my business, even as a side hustler by developing my own process of soft launching, becoming known for my thought leadership, and building a unique brand

During this time when the pandemic hit, my partner and I were also separated for nearly two years as a long-distance couple.

2022

I decided to quit my PhD, move to Singapore and settle down with my now-husband, and become a full-time entrepreneur. 

In a nutshell:

Building a profitable and impactful business & brand has not only given me career options when I needed them the most, but it also allowed me to build a business, career, and life that I’m deeply proud of.

And I cannot wait to help you do the same. 

CHERYL THEORY . CHERYL THEORY .

Here are my three mantras on creating a career, life, and business that you’re proud of: 

✨ Sometimes, creating a life that you're proud of is NOT what others expect of or want from you. This means you have to stand firm when pursuing what you truly believe in and always take full responsibility for your decisions and actions.

✨ It is okay if people don’t support you in the beginning. Stay committed to your vision and goals.

✨ Ultimately, creating your dream life, career, and business is a choice you have to make. There’s no right or wrong. Just make a decision and move forward!


Sounds good? Awesome.

Let’s get to work

JUST FOR FUN: my academic publications

Associations of parental variables and youth’s career decision-making self-efficacy: a meta-analysis [HERE]

Navigating Risk Discourses: a Narrative Analysis of Parental Experiences in the Career and Life Development of Youth not in Education, Employment, or Training [HERE]

Meaning-making of motherhood among mothers with substance abuse problems [HERE]

Youth empowerment in the community and young people’s creative self-efficacy: The moderating role of youth–adult partnerships in youth service [HERE]

Identity transformation of mothers with substance abuse histories during a support group [HERE]

Sexual compulsivity, sexual self-concept, and cognitive outcomes of sexual behavior of young Chinese Hong Kong males with compulsive sexual behavior: Implications for intervention and prevention [HERE]

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CHERYL THEORY . CHERYL THEORY .