SIDE HUSTLE COACH

I'M CHERYL LAU

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I was a side hustler for the first three years of my business and built my business to 6 figures purely through content marketing, before taking my business full-time.

Today, I coach side hustlers to grow their businesses through soft launching, becoming known for their unique thought leadership, and building a uniquely differentiated brand.

2018

I quit law school despite the future fancy job title I could flex on LinkedIn and even getting a prestigious scholarship.

2019

I started my coaching business and grew my business to 6 figures without having to do stressful, splashy launches that flop.

2020

After burning out from my business from the 24/7 hustle and then taking a complete break for 7 months, I resumed operations and developed my own approach to soft launching and building my business on just 0-2 hours a day

2021

I created my first 6 figure year in my business, even as a side hustler, all thanks to soft launching, becoming known for my unique thought leadership, and differentiating myself through my brand.

During this time when the pandemic hit, my partner and I were also separated for nearly two years as a long-distance couple.

2022

I decided to quit my PhD, move to Singapore and settle down with my now-husband, and become a full-time entrepreneur. 

In a nutshell:

Building a profitable and impactful side hustle has not only given me career options when I needed them the most, but it also allowed me to build a business, brand, and career that I’m deeply proud of.

And I cannot wait to help you do the same. 

CHERYL THEORY . CHERYL THEORY .

Here are my three mantras on creating a career, life, and business that you’re proud of: 

✨ Sometimes, creating a life that is truly aligned with you and what you want is NOT what others expect of you. This means you have to stand firm when pursuing what you truly believe in and always take full responsibility for your decisions and actions.

✨ It is okay if people don’t support you in the beginning. Stay committed to your vision and goals.

✨ Ultimately, creating your dream life, career, and business is a choice you have to make. There’s no right or wrong. Just make a decision and move forward!


Sounds good? Awesome.

Let’s get to work

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CHERYL THEORY . CHERYL THEORY .