✨ Become known for your unique thought leadership and build your career as a thought leader
✨ Build a body of work that not only showcases the depth of your thinking and the caliber of your skills, but also compels best-fit clients to want to work with you and you specifically
✨ Proudly become known for something, which attracts both clients and opportunities that you once felt were out of reach for “someone like you”… But you now see that you’re completely capable of
Even though on paper, it looks like you have done everything ‘right’...
There’s always been something inside you that’s nudging you to step it up 10x and *really* make a name for yourself
Here's what's happening...
But not in the traditional way that you were told
✅ Yes, you’ve worked tremendously hard to check off all the right boxes up till your mid-20s and early 30s...
✅ Yes, you’ve gone to the right school, got the right GPA, got the right jobs after graduating…
✅ Yes, you’ve set yourself up to be on track for a stable, successful career and life for decades to come…
But there’s still a part of you that feels… off
Up to this point, you’ve already spent years building your street cred. Maybe you’ve gotten multiple degrees or you’ve built up your reputation in the industry
But when you look ahead at the next 2-5 years, you know there’s a “Next Level” version of you that’s wanting to be SEEN AND RECOGNIZED
On the surface, you may come off as super analytical, put-together, and accomplished. But there’s a part of you that yearns to be creative and entrepreneurial. You deeply desire more creativity in your life, and to build something that you can call your own
That said, this version of you sure as hell isn’t someone who follows “Step by step blueprints to get clients and create a 10k month” - You’re DONE with being who you were told you’re "supposed" to be
And now, you’re craving to show up bigger and bolder, both online and offline, in order to make a name for yourself, confidently speak on topics that matter to you, and attract clients and opportunities from all over the world.
People are captivated by your story, they love being in your audience and hearing your perspectives and ideas, and they know that you’re THE person they NEED to work with, right now
There is a version of you that is cooly confident, creative and playful AF, speaks articulately with conviction, and is damn good at what you do…
And, this version of you is RECOGNIZED for exactly this
APPLY NOW
And guess what?
❌ You’re not going to need to get a PhD or another “legit credential” to make this happen. You don’t need to work with any more people for free because you don’t feel confident in charging for your work
❌ You won’t need to post those “humble brag” posts on LinkedIn just to impress clients and get them to want to work with you. There’s no need to fake a certain personality just to make yourself more likable and palatable
❌ You also don’t need to creep other entrepreneurs in your space and analyze their content or take notes on their sales pages because you don’t trust that you have the aptitude to create good content on your own
Here’s what you will need moving forward: Becoming known for your unique thought leadership and building a body of work that captures that thought leadership
BETTY TRANSITIONED FROM SIDE HUSTLER TO FULL TIME ENTREPRENEUR BECAUSE OF THOUGHT LEADERSHIP
"I am amazed at how far I’ve come with the business in a little less than one year. I think if you asked Betty 1-year ago how far she thinks she would have come with the coaching business, she would not have guessed this. Results can happen at any time, even when life stuff is happening"
Clients will come to you and want to work with you specifically
✨ Thought leadership is what makes the difference between someone sitting quietly in your audience for months or even years, versus them instantly recognizing that they NEED to book a sales call with you just days or weeks of learning about you for the first time
✨ Thought leadership is what sharply differentiates you from the sea of entrepreneurs who are offering the same services as you, where people remember you as someone who is thoughtful, genuine, and brilliant at your craft
✨ Thought leadership is precisely how you’re literally going to sparkle and shine brightly on the internet so you stay top of mind for clients, without having to conform to what you *think* you’re supposed to look or sound like in order to get clients
And when you’re able to build a body of work that captures the essence of your unique thought leadership…
KIM SIGNED HER FIRST 14 1:1 HIGH TICKET CLIENTS IN 6 MONTHS (ON TOP OF A 9-5 JOB) BECAUSE OF THOUGHT LEADERSHIP
Your thought leadership shines through touch point between you and your audience
- Social media posts
- Your podcast episodes, YouTube videos, or blog articles
- Sales calls
- Every conversation with potential clients, both on and offline
- Every interview you guest on
- Your website and sales pages
- Everything. Literally
And all of these touch points make up your body of work and lets your clients experience your ENERGY and the DEPTH of your thinking
That said… If you’re not clear on what your unique thought leadership is or how to communicate it in your body of work…
What ends up happening is that you’ve become a content machine that's continuously outputting content, but it falls flat and your audience doesn’t ever realize why they’d actually need to work with you
This is the cycle so many solopreneurs fall into - They’re pumping out post after post, working tirelessly on their business with the little hours they have every week…
But no one reaches out about working together even though they’ve literally been trying for a year or two
And now you’re thinking, what’s the point anymore?
This can feel overwhelmingly discouraging. You keep questioning why you can’t just *be* more likable to others. And you wonder when you’ll ever have anything to show for, after spending months and years on this “business” that’s not really generating any income
I do NOT want you to stay in this cycle.
NOW is the time to become known for your unique thought leadership, to build a body of work that compels best-fit clients to work with you, and ultimately build a business & career that you’re so, so proud of
APPLY NOW
JENNIFER MADE BACK 2x THE INVESTMENT OF OUR PROGRAM IN JUST 3 MONTHS BECAUSE OF THOUGHT LEADERSHIP
In the Thought Leader Club, you will become a thought leader both internally and externally.
Learning to build a body of work that not only lets you become known for something but also magnetize clients to want to work with you is undoubtedly one of the most powerful SKILLS you can learn in your lifetime as an entrepreneur
In just 4 months, you’ll go from not having much to show for despite spending HOURS every week working diligently on content, to actually having clients you LOVE working with
✨ Get crystal clear on what your unique thought leadership is. This isn’t about identifying your general content pillars. Instead, we’re going to go DEEP into the way you think and translate that into pieces of content and marketing that positions you as literally the ONLY option that clients want to work with
✨ Create a week-by-week and month-by-month strategy for you to build a body of work that 1) Captures the depth of your thought leadership, and 2) Sharply communicates exactly why clients should work with you, right now
✨ Know how to leverage your body of work as a tool that builds deep connection with your best clients via your content and marketing, which in turn lets your people see your sincerity in wanting to help them get what they want
✨ Manage your mind and energy so you truly step into the identity of a thought leader. Show up both online and offline as your Next Level self who radiates in any room they’re, the version of you who is calm and cool and whose perspectives make people think
✨ Build your business and brand as a thought leader on just 0-2 hours a day. You’ll become highly skilled and efficient at “working on your business” so that you can ultimately make time for the other parts of your life that matter
Inside the Thought Leader Club, you will have a specific set of tools and frameworks as well as both 1:1 and group coaching to make this happen
APPLY NOW
JENNIFER TRAVELS, WORKS HER 9-5, AND STILL SHOWS UP FOR HER BUSINESS BECAUSE OF THOUGHT LEADERSHIP
"It may be unconventional, but I sought out business coaching with a priority to learn how to be a relaxed and joyful entrepreneur. That’s how I want to make money. I’m not here to be stressed out and hustling and grinding. I’m here to make an intentional and profitable impact while living my dream life"
At this point in your life and career, you’re done with striving for external validation
Whether it be the next prestigious degree or job title, none of that holds much appeal to you anymore
The reason is simple: You know you’re meant for something even bigger than posting career achievements on LinkedIn for the likes or lowkey showing off by telling people where you work
This is why whenever you see entrepreneurs, content creators, and thought leaders simply being themselves and sharing their brilliance, you feel especially drawn to them
It’s because you, too, want to create something that’s not just BRILLIANT and IMPACTS OTHERS, but it is also widely celebrated and recognized
Meaning: You’re meant to BE KNOWN for something
And this is exactly the work we do inside the Thought Leader Club
Building your own business and brand is the first step to stepping away from the traditional and instead, becoming exceptional
APPLY NOW
CLARA QUIT LAW AND SIGNED 9 CLIENTS IN HER FIRST MONTH OF BEING A FULL-TIME COACH
After years of helping countless entrepreneurs from all around the world become known for their unique thought leadership in order to attract clients, speaking opportunities, and become a recognized name in their field…
The Thought Leader Club is designed to set you up for your long-term success and career as a thought leader and entrepreneur
APPLY NOW
Here’s what our 4 months together will look like:
Weekly 1:1 coaching calls - Whether it’s mindset or strategy, you’ll get coaching on where you feel stuck and know exactly what to do moving forward
Weekly community coaching calls - Get additional coaching by raising your hand for coaching, or get coached by listening in on your peers getting coached. All calls are recorded and housed inside our portal
Monthly community workshop - Every month, we’ll deep dive into a topic related to thought leadership, building a body of work, mindset & identity, or growing your online business and brand.
A portal of video trainings and workbooks - Deep dive into a portal of resources that will equip you with everything you need to know to become known for your thought leadership, attract best-fit clients, and build your business on 0-2 hours a day
A community of awesome thought leaders and entrepreneurs - Whether it’s sharing a win or coming for support after a rough day, this is the space for you to ground back to your “baseline”, support one another, and move forward together through all the ups and downs of building a business and brand online
Ongoing feedback and reviews of your work - Get direct and perosonalized coaching and feedback on your content and marketing and also learn to view your work from another angle to really master your skills
The investment: $4800 USD or 4x $1200 USD
APPLY HERE
NICOLE *FINALLY* STARTED HER DREAM OF YOUTUBE AND IN JUST 1 MONTH, SHE CREATED 4000+ SUBSCRIBERS + OVER 100k VIEWS
"Cheryl pushed me out of my comfort zone in the best way possible. She pushed me to go after my dreams and start my YouTube channel. Not because it was on her agenda, but because it was one of my dreams since the beginning"
"BUT WAIT... THERE'S MORE!" (lol)
Our client’s transformations go much deeper than what you might see online:
CREATING MORE CAREER OPTIONS
Creating a successful online business and brand is a lifelong skill that I believe all of us should have. It lets you create more options while being able to do work that you're truly proud of and excited by. It’s not just a “cute little side hustle” - This matters.
HAVING TOOLS YOU CAN USE FOR LIFE
Whether it's incorporating a daily practice of self-coaching or learning to be more attuned to your energy, you’ll learn how to manage your capacity so you can ultimately make time for the other parts of your life that matter to you.
LESS COMPARISONS & IMPOSTER SYNDROME
There's no shortage of entrepreneurs, content creators, or thought leaders in your niche. But by the end of our coaching, you'll fully recognize and appreciate the value and impact of your work (and show up like the badass you know you are)
Here’s the thing: To all the hard-working high achievers reading this right now…
I know that for years, you’ve dreamt of being recognized for the good work that you do. But you don’t want to do this in a “traditional” way. Nope.
Instead, you want to build something from the ground up, something that you can proudly call your own
But you’ve put that dream on the back burner as life and career pressures started piling up. Sounds familiar?
Well, I know this because I WAS you
Meet Your Coach
Hi! I'm Cheryl Lau
I’ve quit two prestigious career paths (law school and PhD/academia) to pave my own entrepreneurial career. I literally went from being the Asian parent’s dream child to their biggest disappointment.
But since starting my business and brand in 2019 and consistently building my body of work + thought leadership, I’ve created a business & career that not only makes me proud… But it also makes my parents proud
In just a few years, I’ve also been featured on the TODAY Online, spoken on the CNA 938 radio, and have held workshops for the University of Toronto - Victoria College, the Tzu Chi Humanistic Youth Center, and the Asian Wander Women.
My podcast, The Side Hustle Club, was the recipient of the 2023 Golden Crane Award (from the Asian American Podcasters Association)
All of this was only possible because I’m now known for my unique thought leadership, I’ve built a body of work that compels best-fit clients to work with me, and I’ve ultimately built a business & career that I’m so, so proud of
And I’m ready to help you do the same
APPLY HERE
ESTHER MADE BACK 2X HER INVESTMENT OF OUR PROGRAM (AS A BRAND NEW COACH)
"Cheryl’s strategies and theories are super simple and frankly underrated! They’re actually really impactful and align with my own values - which I really love!"
✨ Become known for your unique thought leadership and build your career as a thought leader
✨ Building a body of work that not only showcases the depth of your thinking and the caliber of your skills, but also compels best-fit clients to want to work with you and you specifically
✨ Proudly becoming known for something, which attracts both clients and opportunities that you once felt were out of reach for “someone like you”… But you now see that you’re completely capable of
All of this is something you deeply desire, RIGHT NOW
And now, you’re presented with the choice to step into the version of you who stops following else’s playbook of “traditional success” and instead, proudly create something that’s truly of your own
And deep down, you already know what the right choice for you is
NOW is the time to build a body of work that lets you become known for your unique thought leadership, story, and how amazing you are at what you do
APPLY NOW
So the question is: Are you ready? It’s time to create amazingness
BRITTANY CREATED 8K AS A WEB DESIGNER IN 4 MONTHS
"Cheryl provided so much understanding and support for me. She helped me recognize my true purpose for my business and figure out how to run my business MY way. I am confident that I can always create additional income for myself, whether through web design, or whatever idea I have next."
The CURRICULUM
Your Unique Thought Leadership
1.1 Becoming Known for Something
1.2 The Depth & Caliber of Your Content
1.3 Defining “Value”
1.4 Shaping Your Voice
Making a Plan
2.1 Your 3-Year Vision
2.2 Your Quarterly Goals
2.3 Increasing Your Capacity to Create Long-Form Content Consistently
2.4 Staying Connected to Your Work Even When Life Happens
Creating Clients, Community, & Opportunities
3.1 Your Offer’s Messaging
3.2 Amplifying Your Content
3.3 Being Invited to Speak
3.4 Building Genuine Relationships & Community
YOUR Thought Leader Identity
4.1 Fuck All the Boxes (Don’t Lose Your Voice)
4.2 Your Thought Leader Mindset
4.3 Your Thought Leader Lifestyle
4.4 Your Thought Leader Self-Image
Stop creeping and being envious of how others are creating wildly successful brands and businesses, and start building your body of work and becoming known for your unique thought leadership
Stop wishing you could be invited to cool speaking opportunities or be working with badass clients like [so-and-so] in your niche, and equip yourself with the tools, skills, and mindset required to call in opportunities and clients NOW
It’s time to step up your game, impact others through your ideas and skills, and shine brightly in this world because you chose to become known for something
Sounds good? Awesome. Let’s get to work
APPLY NOW
LET’S CONNECT ON INSTAGRAM - @CHERYLTHEORY
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