Five Figure Soft Launches on Just 0-2 Hours a Day (On Top of a Full-Time Job) 

Kim signed her first 14 1:1 high ticket clients in 6 months (on top of a 9-5 job) WITH SOFT LAUNCHING

You can create your first 5k or 10k month, even on top of a full-time job

You can sign your first 10 or more high-ticket coaching clients ever, even if you're starting out

You can create a 6 figure side hustle, even on just 10-16 hours a week

Build Your Dream Career, Not the One Your Parents Expect of You


The skill that has helped our clients and I do this is SOFT LAUNCHING

Soft launching helps you

1. Increase visibility and be seen as a thought leader, even in a saturated niche

2. Adds more structure to your business 

3. Do your business on just 0-2 hours a day

And I can help you with exactly that

Now, you're ready to sign clients more consistently, become known as one of the BEST coaches in your niche, and feel more calm and confidence as a business owner. You know you have experience and ideas that can deeply help someone, but you're still worried about whether signing clients regularly can become the norm for you

Inside our program, you will learn how to create 5-figure soft launches by through soft launching for your 1:1 coaching offer. And I have a signature process to help you create results that have helped our clients (who are also side hustlers) do exactly that

You've been doing this for a while now...

Ayesha created 6k in sales in one day as an imposter syndrome coach with SOFT LAUNCHING

Check out our IG live interview HERE

We will be creating a simple, doable strategy and tailoring the coaching to you and your brain, personality, lifestyle, strengths, time capacity, and what you want to be known for (i.e. Rather than being known as that coach who tries to start a conversation people just because someone double-tapped on your IG story) so you can create five figure soft launches on just 0-2 hours a day!

Here, we'll help you build your own personalized Bare Minimum Game Plan which includes a content strategy that amplifies your unique thought leadership and  of course, a clear structured plan on how to soft launch your way to 5 figures.

Everything you'll be putting out is going to actually reflect what YOU want to be known for AND it's what you actually want to focus your time and energy on (without having to second-guess whether things are working or not). We will make decisions that will help you build a long-term, recognized brand and a business that is sustainable, so you can ultimately do all of this on just 0-2 hours a day and go make time for the other parts of your life that matter to you :)

There will be no cold DM scripts, complicated pre-launch + open cart/close cart plans, or feeling like you HAVE to post 3 reels a DAY 

Because we should be able to have not just an amazing business, but also an amazing life!

And that's why even if your currently building this business on top of a 9-5 or this is your main thing, your business is still just one of MANY priorities in your life - And that's why it truly is still a "side hustle", no matter how much income and impact you're creating through your work

And guess what? Contrary to popular belief... Side hustles can make a hell of a lot of money and help a ton of people! It's not just a "cute little passion project" 😉😉😉 You can build your business on "side hustle" hours AND still hit your business income goals + make time for all the other parts of your life that matter to you (ex: Family, travel, health, social life, etc)

By mastering the skill of soft launching, you can you take both your BUSINESS and LIFE to the next level ✨✨✨

Why "Side Hustle"?

BETTY Made back 2x her investment of our program as a coach for creatives WITH SOFT LAUNCHING

"I am amazed at how far I’ve come with the business in a little less than one year. I think if you asked Betty 1-year ago how far she thinks she would have come with the coaching business, she would not have guessed this. Results can happen at any time, even when life stuff is happening"


Here's what's possible through soft launching:

Let's Create Amazingness in 6 Months

The Money-Making Theory is my signature method to teaching soft launching. It's based on the idea that your own opinions, perspectives or ideas, lived experiences, and everything else inside your brain is of value to your ideal clients, and hence can also make you money. 


Soft launching is PERFECT for side hustlers because you can keep your business simple, repeatable, and scalable. Soft launches also create more structure to your business because I'll teach you exactly what you need to focus in on and understand exactly how you DO have control over the results in your business 


99.99% of our clients have other priorities outside of their business. This includes family, relationships, social life, career, health, travel, rest, etc. This is why we turn down the quantity and turn up the quality instead. It lets us free up more of our calendar so we are able to have more time to live our best life


Feeling calmer, more confident, and more sure of their own voice or sense of self are the most common feedback I hear from clients. This is all I want for our clients - To be happy entrepreneurs who genuinely like themselves, their life, and their business


KELLY Created her first 6k month as a career coach VIA SOFT LAUNCHING

"Working with Cheryl was great. I really gained a lot of confidence in the content I was putting out there. And while I didn’t think I needed mindset work, I definitely did. That was an added bonus. I would definitely recommend working with Cheryl. She’s really knowledgeable, easy to get along with and genuinely cares about her clients"




A 6-month 1:1 + community experience for us to go DEEP and set your business up for your long term journey ahead as an entrepreneur

CRYSTAL Created her first 5k month as a nutrition coach USING SOFT LAUNCHING

"Working with Cheryl was a very eye-opening experience. She showed me how business could be so fun, authentic and simple! Cheryl has also guided me to develop my thought leadership and discover my unique stories, which has helped me create content that deeply resonates with my audience"

The 1:1 + Community
Hybrid Experience

What's Included:

✨ 6 months of weekly 1:1 coaching calls, focused on your business 
✨ Access to our private Client Portal and brand new 2023 curriculum 

✨ Access to The Side Hustle Club community events

✨ Ongoing messaging support via a private slack channel with other community members and  personalized feedback & review of your content, soft launch plans, etc

 ✨ You'll be invited to join any community events we host, such as a 2-day virtual live event in January 2023, co-working sessions, and other bonus workshops and fun surprises

The investment: $6000 USD or 6x $1000 USD


BRITTANY Created 8k as a web designer BY DOING SOFT LAUNCHING

"Cheryl provided so much understanding and support for me. She helped me recognize my true purpose for my business and figure out how to run my business MY way. I am confident that I can always create additional income for myself, whether through web design, or whatever idea I have next."

Be immersed in an incredible community

There are also some pretty fun bonuses:

- Multiple biweekly co-working sessions for us to workshop together and get things done

- Access to The Podcast Club course/group program

- Monthly bonus workshops and/or additional trainings/resources added to our private client portal

- An ongoing private messaging-support community 


ESTHER Made back 2x her investment of our program as a business coach THROUGH SOFT LAUNCHING

"Cheryl’s strategies and theories are super simple and frankly underrated! They’re actually really impactful and align with my own values - which I really love!"

Hi! I'm Cheryl. For the first three years of my business, I was building my business on top of my career. We even created a 6-figure year in 2021 (even as a "side hustler" in grad school) before deciding to leave my PhD to become a full-time coach (thanks to soft launching!)

I've seen how the business has not only changed the lives of our awesome clients, but it's also changed my own and that of people I care most about. Because of the pandemic, my husband and I were separated for nearly two years, and it was the business that allowed me to feel safe enough to leave my career in order to move to Singapore to start a new life with my husband in 2022. THIS is why I believe so much in the power of building your own side hustle.

And yes, I use the word "side hustle" very intentionally :) Because even if your business is your main income source, my wish for all of us is to build our business in a way that let's us ACTUALLY have time for the other parts of our life that matter to us. 

Meet Your Coach

Even though our clients have been able to create fantastic monetary results in their business through out coaching and using our process... That's just the surface of it. For many, their transformations after the program go much deeper than what you might see on their social media. 

The 5 figures are just the surface-level results

There's no shortage of coaches with similar skills or people who have already created more success selling the same thing you are. But by the end of our program, you'll have 10x belief in the value and impact of your work (and have the business results + client results to show)


For many of us, we've always dreamt of starting a certain passion project, venture, or hobby when we're younger. But many of us also put that dream on the back burner as life and career pressures started piling up. Well, NOT ANYMORE. We're reigniting those dreams via your business... AND get paid for it :)


Whether it's the tool of self-coaching or learning to be more attuned to your energy so you can continue to show up for the different priorities and commitments you have going on, everything we do inside our programs is transferrable to other parts of your life or career.

Having Tools you can use for life

QUESTION #1: Do you only work with side hustlers or people with a full-time job?

ANSWER #1: Nope! Although most of my clients are side hustlers, I'd say 10% are full-time entrepreneurs. Whether you have a 9-5 or you're doing the business full-time, we'll still focus on building your business on part-time hours so you can ultimately choose to make time for other parts of your life.

QUESTION #2: Do you only work with coaches?

ANSWER #2: Not always! Even though most of my clients do have coaching businesses, I've worked with a few service-based entrepreneurs (ex: web designer, calligraphers who have in-person services or do commission artworks, etc).

QUESTION #3: What "stage" of business are most of your clients?

ANSWER #3: Our clients typically fall into one of the two scenarios:

👀 Scenario 1: You have worked with other coaches or have bought courses, but you're still not getting results because you don't like the strategies that was being taught. After months or even a year of trying to make your business work, you're still not seeing results. You might have signed a few clients, but it's not consistent. Now, you're feeling discouraged, overwhelmed, and questioning whether things will ever work. 

👀 Scenario 2: You're starting your business from complete scratch. You don't have any social media accounts for your business, and you don't even post much on your personal accounts to begin with. Right now, what you need most is confidence and clarity in what to do, and working on a game plan that you don't have to second-guess whether it's working and ultimately start signing your first few clients.

QUESTION #4: What are examples of the monthly workshops?

ANSWER #4: An example of upcoming Cheryl-led workshops is how to cultivate your 6 figure brand from both an identity and visual angle. An example of a recent guest expert workshop is we had a personal stylist who has worked with many 6 and 7 figure entrepreneurs level up their identity via personal style. We also recently invited a past client to spill the tea on how she was able to create results and double her investment in our program. SO MUCH FUN!



"It may be unconventional, but I sought out business coaching with a priority to learn how to be a relaxed and joyful entrepreneur. That’s how I want to make money. I’m not here to be stressed out and hustling and grinding. I’m here to make an intentional and profitable impact while living my dream life"

Last thing: I believe we can all have a 6 figure business...

Even as a "side hustler" :) 

Inside The Side Hustle Club, we're going to leverage soft launching to create wildly successful businesses that feel like a passion project AND makes a ton of money and helps a ton of people. Sounds good? Awesome. Let's get to work