For coaches & entrepreneurs who want to become known for their unique thought leadership, attract amazing clients who genuinely want to work with you, and do all this on part-time hours

Coaching Programs

→ Building your business on part-time hours and in a simple, authentic, and effective way

→ Becoming recognized for YOU and all your thoughts & ideas, lived experiences, honest opinions, etc (Instead of trying to look or sound like someone else just to be liked by potential clients)

→ Signing clients for your signature coaching programs and standing out via your unique thought leadership

→ Simultaneously creating the time and space to be there for the what matters most to you in life (ex: People, travel, career, health, etc)

→ To do all this, we will approach your business from both a strategy and mindset angle

What It Looks Like to Work Together

"Review #2 goes right here. Vice paleo bitters before they sold out, single-origin coffee marfa subway dollar toast iceland. Mlkshk,  tousled flannel celiac pork belly roof party. Poke vexillologist vaporware."

"I tripled my sales using your method!"

"To add more reviews, just duplicate this canvas view and swap out the text and photo. Vice paleo bitters before they sold out, single-origin coffee marfa subway tile tilde activated."

"Working with you was a dream. Thank you!!"


Here's what several past clients have said about working together.


“I’ve invested in other business coaching programs and courses before, but Cheryl’s program was so different! Before working with Cheryl, I was not signing ideal clients or charging high ticket for my program. My to-do list felt overwhelming. Business felt hard. 

Working with Cheryl was a very eye-opening experience. She has debunked lots of myths and “rules” in business. She showed me how business could be so fun, authentic and simple! Cheryl has also guided me to develop my thought leadership and discover my unique stories, which has helped me create content that deeply resonates with my audience.

Since working together I’ve signed 5 high ticket clients that I really enjoyed working with, made back 2x the program investment and I’m feeling great about my business and the impact I make.

What I like most about Cheryl’s approach is that she combines business strategies and mindset coaching together! Through Cheryl’s coaching, I’ve learned what real coaching is and I’ve also become a better coach for my clients!” 


“I worked with Cheryl in May 2020 for 1:1 and in April 2021 for group coaching. Cheryl has TOTALLY evolved as a coach. In the first round, Cheryl helped me develop my confidence and content ideas showing up on Instagram and Twitter as a web designer. I gained multiple paid speaking and writing opportunities through organizations such as STEM Advocacy and the American Chemical Society’s Chemical and Engineering News.

Between working 1:1 and before starting her group coaching program, my business got more stressful as my life was getting more stressful.

During and after her group coaching program, Cheryl provided so much understanding and support for me. She helped me recognize my true purpose for my business and figure out how to run my business MY way. In addition, I also made about 8K USD during our time together.

Now that I am a PhD student I am so happy that I started my business and worked with Cheryl. I am confident that I can always create additional income for myself.”


"I would like to say the biggest win is having signed 5 high ticket clients and doubling my investment, but honestly, building the muscle and mindset to run a coaching business is a much bigger win than the immediate result.

Cheryl’s unique approach and simplicity philosophy cut through the noise of a lot of business coaches out there. I was worried about many things when I started working with Cheryl, and through our work together, those things ceased to be a concern. I show up on Instagram with the joy that I can make an impact, I have signed and worked with my ideal clients, and I am excited for the continued growth of my business and myself. Cheryl will help you to build a very solid mindset so that you will surprise yourself how much growth you can experience as an entrepreneur.

I like that Cheryl is highly analytical, constantly evolving and growing, honest, no BS, and very service-oriented. I like that she really helps us to hone our approach in “doing the bare minimum” while still pushing us to grow incrementally"

Everything in business is learnable, fixable, and figureoutable.

You don't have to be a workaholic
to be successful. Really.


"A huge thank you to Cheryl for all her advice and support. I went from randomly throwing things against the social media wall to knowing exactly what to post, how to post it and when to post it.

Along the way we also worked on my positioning, restructured my offers, closed a neat 6-figures of business, and made important mindset shifts around how I use social media, how my clients use it and why more is not always better.

Thanks for being both a great coach and a great role model Cheryl!"


"Working with Cheryl has increased my confidence as a coach. With her support, I was able to bring in my first ever paid client who engaged me over a three-month period. 

Her advocacy for basics, consistency and persistence in everything from content creation to sales calls/closing has also helped me to land further clients and I was able to recover the cost of my investment into Cheryl’s programme. 

She also showed me that it is possible to be an authentic yet successful coach. Thank you Cheryl!"


"Working with Cheryl has been incredible. I’ve gotten results from Day 0. From signing my first coaching client to having fun in my business, I couldn’t have imagined that this was possible. I’m seeing my business and myself in a whole new light!

Cheryl’s strategies and theories are super simple and frankly underrated! They’re actually really impactful and align with my own values - which I really love! Cheryl is also an amazing coach! Sometimes she sounds quite fierce but I know it’s hard to communicate emotions through text. I felt super supported throughout the group program" 

And the truth is: Your business is NOT just something that’s just “nice to have”. It’s not just a “cute little side hustle”. It’s a serious business that makes a serious income and a serious impact. This work MATTERS. Seriously. The reason why I started my business is because I believe in defining success on our own terms instead of following cookie-cutter career paths just to impress others and look good.

As someone who dropped out of law school after realizing I genuinely did not want to be a lawyer, I was someone who once subscribed to traditional notions of success. I went to law school believing that this is THE way to be “successful”, but I soon learned that this doesn’t have to be the case. That’s why it is now my mission to help new or scaling coaches create a business that’s both profitable and impactful so that eventually, they can have the OPTION to choose their own life and career paths, AND also be able to make time for what matters most to them in life.

I get it. You want to do work that makes an income AND an impact.


How We'll Create Amazingness

This is my signature method to helping you sign clients and ultimately make money in your business. This is based on the idea that your unique thought leadership, ideas, opinions, thoughts, and everything else inside your brain is not only of value to your ideal clients, but it can also make you money. By developing your own unique Money-Making Theory, you'll start to stand out within your niche and build demand for your coaching program.

Say goodbye to sales calls where clients say "Oh, thanks so much, but I'm still hopping on more calls with other coaches". Instead of comparing you with other coaches and choosing the person with the lowest price, clients will come to you with a clear knowing that YOU are THE coach for them, irrespective of your price. This is the power of the Money-Making Theory.


My philosophy when it comes to showing up online is to express the most honest and genuine version of yourself, rather than trying to aspire to an image or standard that you THINK will make you look more attractive to potential clients. This is how we will help you build a powerfully magnetic and elevated brand that is uniquely yours, doesn't feel fake or inauthentic, and will literally feel like a breath of fresh air for your ideal clients. The result? You attract your BEST clients who truly want to work with you , rather than clients who reluctantly chose to work with you because your prices were lower than another coach.


Why is this important? Because your business is meant to supplement your life rather than feeling like a second full-time job. If you're like me, then you're also building a business so that you can create more options and time, location, or financial freedom in your life. And in order to do this, we've got to make sure that you learn to manage your mind, energy, and time. What's the point of building a business if it's going to create so much stress and overwhelm that you can't even be there for the other areas of your life that you care about? Would that even be a business worth building? Very serious question. 

Here's How We Can Work Together

The 1:1 Program

The Mastermind

This is a high-touch + highly personalized experience. This is for you if you’ve been running your business for at least a few months (and maybe you’ve even invested in other coaching programs or courses before), but you still aren’t seeing the results that you want. Inside this private 1:1 container, you and I will work extremely closely on your business strategy and mindset. 

Note: If you're not sure whether the 1:1 Program or the Mastermind is a better fit for you, we can chat about this on a discovery call :) 

This is for those who have built momentum in their business and brand, and are now ready to take their coaching business to the next level while being in a small community of other entrepreneurs who are making a movement in their niche.

This container is meant to push you out of your comfort zone and step into the role of a thought leader in your space. We will challenge you to lead by example, to become known for your message, story, & values both as a coach and as a person, and to build wild demand for your signature coaching programs. 


Here's what's inside each of the Programs.

24x Weekly 1:1 coaching calls

1:1 WhatsApp message support

BONUS: The private Client Portal of exclusive trainings and resources

BONUS: You'll be invited to any new guest expert trainings or private group workshops that we host during our time together 

Program Length: 6 months

The 1:1 Program

The Mastermind

20x Group coaching calls

4x 1:1 coaching calls

Messaging support inside a private Slack community

BONUS: The private Client Portal of exclusive trainings and resources

BONUS: You'll be invited to any new guest expert trainings or private group workshops that we host during our time together

Program Length: 6 months 

$5500 USD or 6 x $1000

$5500 USD or 6 x $1000



The first round of the Mastermind is expected to start in October 2022. We will likely open enrollment during August 2022 (earliest).

From now till October, we will have 1:1 coaching spots open. The 1:1 offers a higher level of personalized support & accountability, and we'll be hyper-focusing in on your strategy + coaching your hard on your mindset in both business and life. On the other hand, the Mastermind will challenge you to take initiative and grow alongside other coaches leading by example.


Crystal created her first 5k month ever after just one month of working together (on top of her 9-5; Nutrition & mindset coach)

Mabel got booked out with 8x Chinese New Year 2022 calligraphy gigs months in advance and created her first 6-figure month (HKD) (on top of a 9-5; Chinese calligrapher)

Betty signed her first five high-ticket clients and doubled her investment of the Group Program (on top of a 9-5; Career coach for creatives) 

Kelly created her first 6k month (on top of being a parent and adjunct lecturing; Career coach)

Esther signed her first high-ticket client in less than one week after we literally built her coaching business from scratch; She has so far made back 2x her investment in our Program (Business coach)

Recent Client Wins


“I started working with Cheryl because I felt really lost and discouraged in my own business. And I am so glad I made this investment!!!

I learned how to view my business from a different perspective which resulted in my life and business feeling much less stressful – and even fun!!

While working with Cheryl, I was able to sign high ticket clients (which I originally thought was impossible in my niche) and almost made back my entire investment of the 1:1 Program with Cheryl. I was even invited to speak at colleges, language schools, and speaking clubs!

Cheryl was my first business coach and she definitely didn’t hold back when it came to finding out what things were keeping me stuck. She always asked the right questions which would then allow me to see how I was doing things from a more helpful perspective. I’m so excited to see where I will be a year from now!!!”


“I did not have a business mindset prior to working with Cheryl. Even though I truly wanted to share my passion and expertise with the world, I had no idea where to start. A huge fear I had was judgement from my peers, which we worked extensively on together.

Cheryl has helped me challenge my limiting beliefs and push me to make steps in my business that I would not have been able to do myself. Cheryl is persistent and pushes you because she really wants to see you achieve your goals! She’s set a clear pathway for success, and her program really works!

After just a few weeks of working together, and two weeks after launching, I was able to sign on my first 3 clients! More than that, I’ve been able to develop the confidence to trust in who I am, and how my business is serving my community.”


“Before the Program, I had fewer than 5 DMs or inquiries. In just 4 months, I’ve had 10+. I also had my first $6k USD month. Working with Cheryl was great. I really gained a lot of confidence in the content I was putting out there. I definitely felt more positive about doing my discovery calls because I had been taught a different way previously and it didn’t suit my personality.

And while I didn’t think I needed mindset work, I definitely did. That was an added bonus. I also now know that I don’t have to do ALL THE THINGS all the time to get results.

I would definitely recommend working with Cheryl. She’s really knowledgeable, easy to get along with and genuinely cares about her clients.

I also liked how the calls were structured, and really liked the extra workshops. Those were a huge help for me and I liked being able to look back at them to revise things.“

Everything in business is learnable, fixable, and figureoutable.

You don't have to be a workaholic
to be successful. Really.

I was a side hustler for the 3 years of my business. I've built my business to 6-figures per year while pursuing a full-time career. To do this, I focus on doing the bare minimum number of things, but I do each things with intention and strategy.

I’ve also worked with clients from around the world, including Hong Kong, United States, Canada, Singapore, Australia, Malaysia, Japan, Mongolia, India, Thailand, Indonesia, Amsterdam, and the United Kingdom. I've helped them sign high-ticket clients while still making time for other areas of life that matter to them (ex: Career, family, travel, etc).

My approach when working with clients is focused on 1) Equal emphasis on mindset and strategy 2) Quality > Quantity and 3) Transparency + zero sugar-coating (I will tell you what you need to hear, not what you want to hear)

Within the business coaching space, I’m specifically known for helping you develop your unique thought leadership to stand out from your colleagues in your niche/industry!

My Approach

Brittany created 8k throughout our Group Program (on top of a 9-5; Web designer)

Kristina almost made back her entire investment (on top of a 9-5; English pronunciation coach)

Adrian signed his first two high-ticket clients and made back the investment of the Group Program (on top of a 9-5; Career coach)

Alyssa signed 9 clients in 3 months (on top of a 9-5, Coach for wildlife photographers)

Recent Client Wins


"Working with Cheryl is like having my very own Business Doula. She has helped me birth my business and my identity as a coach, business owner and content creator. 

Cheryl’s program gave me the tools to cope with the pain of birthing a business. Cheryl helped me deal with all the doubts, fears, anxiety that came up to the surface in a gentle, loving and honest manner. 

I was not only able to meet my goals of working with multiple clients but I was also able to use the tools that Cheryl taught us in other areas of my life to create my best life. 

Cheryl’s holistic approach to business and life is something I really admire. I also love that Cheryl leads us by example and she helps us discover our unique thought leadership to create the best impact for our people.

I also really liked that I felt like you care so much for each of your clients. I felt like I could really open up to you without the fear of being judged. I was so surprised because I thought we were only going to talk about business, but your program is so much more than that"


"It may be unconventional, but I sought out business coaching with a priority to learn how to be a relaxed and joyful entrepreneur. That’s how I want to make money. I’m not here to be stressed out and hustling and grinding. I’m here to make an intentional and profitable impact while living my dream life.

Cheryl embodies that and has helped me with the groundwork and the foundation to do the same. She doesn’t hold back and has really helped me hone my critical thinking, develop a growth mindset, refine my self-coaching, recognize my marketing and content creation skills, build a habit of making offers, and grow my ability to coach anyone. 

Cheryl is the structure to the chaos in my mind. She meets me where I am from moment to moment while also keeping the big picture vision in sight for me.

P.S. Isn’t it fun how you’re my side hustle coach and you coached me so much on my job? My job is the side hustle to my business now.


"Cheryl changed my life. I was burnt out, I did not believe in my content, and I did not know what to do

Cheryl's coaching helped me a lot. She encouraged me to rest more. She challenged my thoughts by always asking me “Why not?” and reminds me that we all have the unique experiences and skills that others need to hear”. 

Also, she introduced me to self-coaching and helped me think more, which helped me figure out who do I wanna be and how do I wanna help people.

I am now very confident about my work. I truly believe that rest has also allowed me to create more and show up more for my businesses. Now, I always challenge myself to get out of my comfort zone and have self-belief in myself.

Cheryl helps me see what I can’t see in myself. Now, I allow myself to rest in order to move forward with my business and create more content, without questioning myself"

Everything in business is learnable, fixable, and figureoutable.

You don't have to be a workaholic
to be successful. Really.

QUESTION #1: Do you only work with side hustlers or people with a full-time job?

ANSWER #1: Nope! Although most of my clients are side hustlers, I'd say 15% are full-time entrepreneurs. Whether you have a 9-5 or you're doing the business full-time, we'll still focus on building your business on part-time hours so you can ultimately choose to make time for other parts of your life.

QUESTION #2: Do you only work with coaches?

ANSWER #2: Not always! Even though most of my clients do have coaching businesses, I've worked with a few service-based entrepreneurs (ex: web designer, calligraphers who have in-person services or do commission artworks, etc).