CLIENT CASE STUDIES | Cheryl Lau

ADELINE

✨ Growing her YouTube channel, which showcases both her skills in tarot reading and manifestation but also highlights her story and perspectives

✨ Identifying specific ways to differentiate her from fellow creators in the niche

✨ Being consistent and highly prolific as a YouTube creator

I felt that I’m missing a business and content strategy to create a sustainable business.

Lacked a Foundation

I was looking for someone successful in the online space to pick up business and marketing skills from

Eager to Learn

BEFORE

AFTER

Getting started on my podcast ( ideation, writing) and finally to launching my podcast (recording, editing to launch) - it’s A LOT of work and I honestly don't think I will be able to brainstorm such great ideas all by myself & have the determination to get myself started on something unfamiliar and daunting!

Launched My Podcast

That I can actually come up with so many good ideas & content to support my channel during the pen & paper time I had with Cheryl - Cheryl has a lot of good prompts and I recalled that I frequently told Cheryl, “wow this is amazing! I didn’t think of that, and thank you so much for this great idea!”

Coming Up with Brilliant Content Ideas

Cheryl could immediately pinpoint where my unique selling point is and how my life story could be a central theme to differentiating myself from a sea of competitors promoting the same services as me! I was too focused on what other similar successful content creators were doing that I forgot that blindly following wouldn’t be the solution to my issue at hand! Thank you for helping me see my strengths and how I could differentiate myself from a sea of competitors!

My Unique Differentiator

In just 3 months, I overcame self-doubts and procrastination to write, edit and launch my podcast as well as formally launching my signature offer!

Amazed at My Own Growth

I have set up a routine for myself on what needs to be done prior to recording each episode, and came up with a content bank to structure my content for my future podcast episodes.

Set Up Workflows and Routines

As a follower, I’ve always been amazed at Cheryl’s ability to be disciplined and consistent in her work. Her drive, determination & down-to-earth personality & confidence in herself despite the various coaching trends/views stands out for me!

If you are feeling stuck, lost, uninspired but know that you are willing to put in the effort and time to create something amazing for yourself - go for it! The amount of creative thinking, hard work that we put in during the entire programme has helped shape my business direction, and gave me the confidence to continue growing my business on my own.

Working with Cheryl is pretty relaxing, she knows when to give you room to ideate, experiment and when to give you gentle nudges to motivate you to commit to your business!

HOW IT LOOKED LIKE TO WORK TOGETHER

I thoroughly LOVED getting to learn about Adeline’s personal story and career journey. This helped me a background understanding of why Adeline is so passionate about her current work as a creator and manifestation coach! #ThingsThatJustMakeSense