Where hidden gem entrepreneurs become signature brands
CREATIVELY CLASSIC CONTENT (CCC)
A bespoke 1:1 content strategy, coaching, and coworking experience for entrepreneurs to build a differentiated & timeless body of work by
This is for the entrepreneur who wants to differentiate your business through captivating ideas and effectively crafted content masterpieces that will continue to work for your business not just for the next 3 months, but for the next 3 years
- Becoming known for your thought leadership
- Creating immense value for your audience
- Developing your signature voice
This is for the entrepreneur who wants to differentiate your business through captivating ideas and effectively crafted content masterpieces that will continue to work for your business not just for the next 3 months, but for the next 3 years
THE AUDIT
HOME
ABOUT
COACHING
PODCAST
SPEAKING
NEWSLETTER
Welcome to...
They say that entrepreneurship isn’t for the faint of heart. Yet so many brilliant individuals choose to start their own businesses and create content online.
The driving force behind all this?
A genuine enthusiasm for helping people.
An earnestness for the subject matter.
A commitment to doing something that matters.
And I’m sure this is something entrepreneurs like you and I can agree on.
Here’s what’s happening…
Yes, we care about creating a sustainable income from our business and hitting six-figure revenue goals.
At the same time, it also matters to us to build a timeless body of work - One that can continue to serve as a hub of educational resources or thought-provoking pieces that continuously make our audience think more deeply for years to come.
At the same time, it also matters to us to build a timeless body of work - One that can continue to serve as a hub of educational resources or thought-provoking pieces that continuously make our audience think more deeply for years to come.
Our body of work matters.
It matters to us, our brand, and our business.
But most importantly, it matters to the people that it helps.
It matters to us, our brand, and our business.
But most importantly, it matters to the people that it helps.
That’s the vision. That’s the goal
As a result…
- But right now, your content is… Flat.
- Well written, but not necessarily resonant.
- Good, but not something people will remember.
As a result…
This is where CREATIVELY CLASSIC CONTENT (CCC) comes in.
- Your content will *actually* represent your level of creativity, substance, and experience - No longer does your content feel generic or even beginner
- Your audience will feel that your content was specially curated for them - From captivating perspectives to actionable insights, they’ll now take the time to read or hear what you have to say
- And even as you continue to evolve and mature as an entrepreneur, the ideas in your content continue to resonate with your audience and differentiate your business irrespective of how the industry or the world around you changes
When you build a differentiated & timeless body of work:
❌ Stop competing on the quantity of content you put out every week
❌ Stop repurposing mediocre content that isn’t even working for your business
✅ Instead, differentiate your business through the impact of your thought leadership, the value you bring to the table, and your signature voice
❌ Stop repurposing mediocre content that isn’t even working for your business
✅ Instead, differentiate your business through the impact of your thought leadership, the value you bring to the table, and your signature voice
It's time to...
The CCC Process for entrepreneurs to go from hidden gems to signature brands
Thought leadership isn’t just sharing a spicier version of what your industry colleagues said - It’s about bringing out the sophisticated perspectives and unique angles that stem from your own experiences (both personal and professional). In CCC, you’ll create something so exclusive that your audience cannot get anywhere else except you.
Becoming known for your thought leadership
When people feel that they can rely on you to consistently create value that goes above and beyond expectations every single time, you inevitably establish yourself as the go-to in your industry. In CCC, we help you develop content masterpieces that people genuinely want to click on and savor.
Becoming known for the value you create
From the more obvious “brand vibe” to the subtle details that express your genuine enthusiasm for what you do, your voice is what distinguishes your work from even someone who is saying the exact same words as you. Put another way: Your voice is your je ne sai quoi.
Becoming known for your signature voice
The 3-Month CCC Experience
1x Comprehensive Body of Work Audit (before the first session) to assess the current strengths, weaknesses, and opportunities for growth in your body of work. I’ll spend up to 10 hours combing through every single digital touchpoint you have online - From podcast episodes to your website copy to social media content to your overall brand messaging, nothing is off-limits.
Then, I’ll prepare an in-depth PDF report that walks you through the issues I’ve identified and content strategy recommendations. Your audit results will provide a roadmap for our 3-months together 📈
Then, I’ll prepare an in-depth PDF report that walks you through the issues I’ve identified and content strategy recommendations. Your audit results will provide a roadmap for our 3-months together 📈
1x Comprehensive Body of Work Audit
12x weekly 1:1 sessions (60 min) to 1) Plan and refine your content strategy; 2) Coach on helping you become known for your thought leadership, the immense value you bring to the table, and sharpening your signature voice; and 3) Cowork on content pieces that will help your business shine above everyone else in your niche ✨
12x weekly 1:1 sessions
Ongoing messaging support (between sessions) to answer questions, discuss new ideas, and continue coaching. The work continues! 🔥
Ongoing messaging support
Ongoing content feedback (between sessions) to review your work and offer specific suggestions that bring out your voice, add further depth and substance, and position you as THE person your clients want to work with 📝
Ongoing content feedback
BOOK A DISOVERY CALL
THE INVESTMENT
From January 1 to February 28, 2025: There are 8x spots available for the Founding Members of CREATIVELY CLASSIC CONTENT
The investment for the first 8x Founding Members is $2550 USD or 3x monthly payments of $850 USD
Book a Discovery Call
We will get to know each other and explore precisely how CREATIVELY CLASSIC CONTENT can specifically help you differentiate your business
BOOK A DISOVERY CALL
Hi, I’m Cheryl
In 2018, I quit graduate school to build something of my own.
I’ve always known that I wanted to become known for something that I created myself. When I made my first Instagram account in 2008, I chose my username to be @cheryltheory. For decades, I secretly wished that one day, I’d become known for my own theory - Although I had no idea what that would look like.
As I entered the online entrepreneurship space in 2019, I realized I was clinging to a limiting belief: I did not believe I had anything unique or different to offer others.
Instead of wallowing, I decided to start building a body of work.
In 2020, I started a podcast and have been creating weekly episodes since. I also create content on Instagram, LinkedIn, and email. Through years of experimentation, iteration, and pushing myself out of my comfort zone, I’ve built a solopreneur business that has generated multiple six figures.
I’ve always known that I wanted to become known for something that I created myself. When I made my first Instagram account in 2008, I chose my username to be @cheryltheory. For decades, I secretly wished that one day, I’d become known for my own theory - Although I had no idea what that would look like.
As I entered the online entrepreneurship space in 2019, I realized I was clinging to a limiting belief: I did not believe I had anything unique or different to offer others.
Instead of wallowing, I decided to start building a body of work.
In 2020, I started a podcast and have been creating weekly episodes since. I also create content on Instagram, LinkedIn, and email. Through years of experimentation, iteration, and pushing myself out of my comfort zone, I’ve built a solopreneur business that has generated multiple six figures.
My podcast was shortlisted for the 2024 Asia Podcast Awards (by Radioinfo Asia) in the “Best Money and Business Podcast” category and won the 2023 Golden Crane Award (by the Asian American Podcasters Association) in the “Best Entrepreneur/Solopreneur Podcast” category.
I’ve also been invited to speak internationally on podcasting (ex: PODFEST ASIA in Manila, Philippines, and PODFEST 2025 in Orlando, Florida), and have been invited to opportunities such as co-hosting at the Franchising and Licensing Asia 2024.
I’ve also been invited to speak internationally on podcasting (ex: PODFEST ASIA in Manila, Philippines, and PODFEST 2025 in Orlando, Florida), and have been invited to opportunities such as co-hosting at the Franchising and Licensing Asia 2024.
My success didn’t come from having a piece of content go viral overnight. To this day, I still have an arguably small audience on all platforms. I also don’t have a team to help me grow a “content machine” - I am a solopreneuer.
Instead, my success happened because I continued to put in the reps week after week to build a substantial and compelling body of work. Through becoming known for my thought leadership, creating immense value for my audience, and developing my own signature voice, I’ve built a body of work that continues to differentiate my business & brand.
Instead, my success happened because I continued to put in the reps week after week to build a substantial and compelling body of work. Through becoming known for my thought leadership, creating immense value for my audience, and developing my own signature voice, I’ve built a body of work that continues to differentiate my business & brand.
And now, I’m delighted to help hidden gem entrepreneurs like you become signature brands in your industries ✨✨✨
Successful entrepreneurs don’t just post content consistently” - They build a substantial and compelling body of work that matters to their careers, clients, and community.
Successful entrepreneurs don’t obsess over “growing an audience” - They zone in on impacting the minds and lives of their followers not just through their paid offers, but also through their body of work.
Successful entrepreneurs don’t pressure themselves into using “clickbait” or “sales-y language” to get clients to work with them - They instead craft creatively classic content masterpieces that have resonance, depth, and substance.
Successful entrepreneurs don’t obsess over “growing an audience” - They zone in on impacting the minds and lives of their followers not just through their paid offers, but also through their body of work.
Successful entrepreneurs don’t pressure themselves into using “clickbait” or “sales-y language” to get clients to work with them - They instead craft creatively classic content masterpieces that have resonance, depth, and substance.
THAT is the power of a differentiated and timeless body of work.
q1
Is CCC only for coaches?
Nope! If you’re an entrepreneur building a business based around your personal brand, this experience is for you irrespective of the services or offers you sell.
FREQUENTLY ASKED QUESTIONS
q2
What are the requirements to join CCC?
The CCC experience is ideal for entrepreneurs who have been in business for at least 6 months and have worked with 5+ paying clients for your signature offer.
q3
What if I’m a brand new entrepreneur and haven’t started my body of work?
We can explore a custom 1:1 coaching package for you - Please book a discovery call at https://cheryltheory.com/discovery for us to explore the details.
q4
WHAT if I write content in a non-English language?
No problem! :) I’ve worked with clients whose content is in another language, and the client and I will communicate in English inside CCC.
q5
What is a discovery call?
On the discovery call, we'll learn more about you and what you do, explore how CCC can help differentiate your specific business and brand, and answer any questions you may have. You’ll walk away with a clear decision on whether the CCC experience is the best fit for you.
Book a Discovery Call
We will get to know each other and explore precisely how CREATIVELY CLASSIC CONTENT can specifically help you differentiate your business
BOOK A DISOVERY CALL
SOUNDS GOOD? AWESOME. LET'S GET TO WORK
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