CLIENT CASE STUDIES | Cheryl Lau

CLARA

STRATEGY AUDIT

✨ Signed 9 clients in her first month of becoming a full-time entrepreneur (after quitting her career in law)

✨ Now has the mindsets and skillsets that she can apply for the rest of her life and for the rest of the lifespan of her business

✨ Her audience is attracted to her energy and experience

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I used to find it stressful and draining because I felt like my entire business was built on social media. I would constantly question whether I should post something or not, which contributed to my flip-flopping decisions.

Resistant Towards Social Media

Practicing law was bearable. I didn’t hate it. I was at a really good law firm, which had a good work life balance and good working culture. I like my colleagues. But I think at the end of the day, I felt the most happy when I am pursying my side hustle as a fitness coach. I just kept thinking about this alternate reality. I could have continued practicing law for a longer period if I had pushed myself, but I reached a point where I didn’t want to waste any more time. That was the tipping point, realizing my life could be better. I felt really lethargic all the time. I hated that feeling looking forward to the weekends and looking forward to the end of the work, and dreading Mondays. I wanted to feel alive, but instead, I felt so drained. It wasn’t the work itself that drained me, but rather the circumstances surrounding it.

Things Were Good, But…

BEFORE

AFTER

If I didn’t try, I would never know what’s possible for me. I showed myself what’s possible for me. And if I didn’t work with Cheryl and I just gave up, I will probably still be in law now. I wouldn’t have created this second option for myself where I could have just easily made that transition. I’m grateful that I had this alternative option available to me when I realized that law wasn’t the right path for me

Not Giving Up

Now, people seemed attracted to my energy while I was living my best life and being my best self. I started making plans to go to the skate park or the beach in the middle of the day. The best part about this new life is that I feel like I have a blank slate. It’s up to me to create the life I want and the reality I envision for myself. Now, I’m just super chill about everything. I’ve adopted a very peaceful mentality. I have the tools in place. I also know that people are attracted to energy from my experience. There was even this guy who randomly messaged me to tell me he realized I looked happier and asked what I was doing. I guess that’s the effect of self coaching, working on my mindset and protecting my time and energy.

I Feel Alive and Energized

The most important evidence for me was realizing that while studying for the bar exams and working with Cheryl, I was able to nearly match the starting pay I would have received in my first year of law. It was like, yes, I can make money. And it’s the most important thing. I’m quite optimistic and I believe that human beings will find a way to survive and things will work out. In terms of business skills, Cheryl’s coaching approach simplified things for me. She emphasized focusing on doing the bare minimum and being really consistent with that. I was able to do that while I was in law school and while studying for the bar exams. I learned that if I went all in on it, the results would be even better. And I already know the key things I need to focus on, I just need to double down on them.

I Have the Skills I Need

Cheryl’s coaching approach simplified things for me. She emphasized focusing on doing the bare minimum and being really consistent with that

We worked on my mindset and figured out how to protect my time and energy

I kept taking action, which helped me manage my self doubt as well. When you take action, you give your brain evidence that you can do it

Her approach makes me feel like it changes the way you think about things. It’s not just like she gives you a method. But she’s coaching you on how to think. This is something that’s really valuable because you can apply it for the rest of your life and for the rest of the lifespan of your business.