195. Can’t Stay Consistent? Here’s How to Grow Your Business Anyway

Can you *really* grow your business and sign clients without being consistent on social media? And if consistency isn’t the answer, what is?

Ruby Lin, a sales mastery coach, shares how authenticity trumps consistency when growing your online coaching business. Reflecting on her rapid business growth, she emphasizes that strong sales skills, not daily content, helped her sign clients and grow her coaching business. We also revisited one of Ruby’s past Instagram videos and discussed how her content has evolved as Ruby matured as an entrepreneur. 

Tune in to learn how you can grow your business, even if staying consistent feels challenging.

In this episode: 

(00:00) Introduction 

(01:50) Inconsistency in Ruby’s content

(03:27) Growing the business despite being inconsistent

(05:24) Creating 10k in the first 90 days

(09:24) Different stages of Ruby’s business 

(12:40) Prioritizing Instagram

(16:27) Who LinkedIn is for (and NOT for)

(20:17) Novelty creates consistency 

(21:48) Reviewing Ruby’s past content 

(28:43) Commenting on Ruby’s past content

(30:17) Bashing on your industry 

(33:23) Critiquing your industry 

(36:40) Advantages of taking your time 

(38:32) Experimentation 

(40:40) Being proud of your work 

(42:21) Being a hidden gem

(45:05) Actionable takeaways 

(48:27) Free resource for entrepreneurs 

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Listen on: Apple Podcasts | Spotify | YouTube | Any Player

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Connect with Ruby Lin 

Newsletter: https://bit.ly/bombassnews-cheryl-pod 

[Private] Podcast: https://bit.ly/salesbrainpod 

Instagram: https://www.instagram.com/rubysparks.co 

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Additional Resources

THOUGHT LEADERSHIP STRATEGY AUDIT

– Audit the 9 parts of your thought leadership strategy

– Identify the specific areas you can improve on to build a substantial and compelling body of work

Get the free audit: https://cheryltheory.com/audit