CLIENT CASE STUDIES | Cheryl Lau

JOSHUA

STRATEGY AUDIT

✨ Showing up on LinkedIn in his own voice (rather than feeling like he has to write like the other marketing bros or LinkedIn Top Voices)

✨ Booked out his services months in advance and is no longer in survival mode (i.e. trying to desperately sell and sign clients)

✨ Because Joshua is now able to manage everything within his business (i.e. Client work, building his own body of work, etc), he has been able to make the time and space to welcome home a corgi named Luna and is living a good life outside of work!!!

HOME

ABOUT

COACHING

PODCAST

SPEAKING

I had issues trying to figure out how my content could exist with people a lot more experienced than I was. I was trying to figure out if I had the expertise and whether I was contributing anything new to the conversation. I constantly wondered if I was writing anything new and if I was qualified to say what I was saying.

Comparisons

One of my initial struggles was finding time to create content while juggling a lot of client work. My business and content creation are both writing, so there was a fear that I’d burn out from writing too much.

Time Management and Work-Life Balance

BEFORE

AFTER

I now know which part of my voice resonates with people and at the same time, I’m writing in a way that’s in integrity with me. It is also less effort for me to create because it’s now natural for me. That’s a double win.

Becoming Known for My Voice

Cheryl helped me come to a nice middle ground where I know that my strengths as a writer are, yet I can still show up as someone who’s learning and a work in progress. I also don’t write like the hustle bros or girl bosses.

Differentiating Myself Online

I got booked out for Q1 2024 by mid-January and am continuing to sign new clients

Signing Clients

I’ve been getting messages from people saying they resonate with my content. It’s a confidence boost as well because you know you have something special, and there are quantifiable benefits.

Content that Resonates

Since joining The Thought Leader Club, my capacity has gone up. I can do all this while living my life. I can take breaks and not have to work 24/7. Because of capacity growth, I can do all this while maintaining a balance.

Increased Capacity

Cheryl is very good at holding space for you. She is compassionate and kind, yet will push you to get shit done.

In terms of working style, you’ll get a structured curriculum in The Thought Leader Club. Cheryl is very good at documents, like workbooks, google docs, etc. This approach resonates with me because it’s structured, clear, and I had a record of what I was thinking at the time and can refer back to.