TLC: A 3-month weekly 1:1 program
THE THOUGHT LEADER CLUB
✨ In TLC, we will create a thought leadership strategy to help you step into this new identity both online and offline
✨ In 3 months, you will take concrete steps to become known for your unique thought leadership, create a 1-3 year plan centered around your thought leadership, and also embody this mindset and lifestyle outside of your business.
STRATEGY AUDIT
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NEWSLETTER
BETTY TRANSITIONED FROM SIDE HUSTLER TO FULL TIME ENTREPRENEUR BECAUSE OF THOUGHT LEADERSHIP
"I am amazed at how far I’ve come with the business in a little less than one year. I think if you asked Betty 1-year ago how far she thinks she would have come with the coaching business, she would not have guessed this. Results can happen at any time, even when life stuff is happening"
Your thought leadership and body of work are what differentiates you from everyone else doing the exact same thing as you
And the thing is: You already know that you’re meant to do more than what you’re currently doing
- both online and offline, in order to make a name for yourself, confidently speak on topics that matter to you, and attract clients and opportunities from all over the world.
Right now, you’re craving to show up bigger and bolder
When you look ahead at the next 1-3 years, you know there’s a “Next Level” version of you that wants to be SEEN AND RECOGNIZED
There is a version of you that is cooly confident, creative, and playful AF, speaks articulately with conviction, and is damn good at what you do
- People are captivated by your story
- They love being in your audience and hearing your perspectives and ideas
- And they know that you’re THE person they NEED to work with, right now
✨ This version of you isn’t comparing yourself to the big names” in the industry
✨ This version of you doesn’t let your excuses get in the way of showing up consistently
✨ This version of you doesn’t GAF about what your ex from college or the people you used to compare yourself to think
✨ This version of you is sparkling from the inside out
Also…
At the same time:
You know you’re good at what you do… But you often struggle to believe it yourself
You’re successful on paper… But constantly feel like something is still missing
You see people online doing what it is you want to do, so you intellectually know it’s possible… But these 1-3 year dreams still feel out of reach
Overall, you secretly know you’re meant for something bigger, and now you’re ready to figure out exactly what that is
In order to do that, you know you’re going to need to start building a body of work that encapsulates your thought leadership
The Thought Leader Club is meant to help you with exactly that
KIM SIGNED HER FIRST 14 1:1 HIGH TICKET CLIENTS IN 6 MONTHS (ON TOP OF A 9-5 JOB) BECAUSE OF THOUGHT LEADERSHIP
Maybe your 1-3 year dreams are…
✨ Attract really cool speaking opportunities
✨ Set yourself up for a successful book launch
✨ Sign best-fit clients for your coaching program or services
✨ Grow an award-winning podcast
✨ Facilitate workshops for organizations you care about
✨ Climb the corporate ladder
Or something else!
Whatever it is YOU want to build, the Thought Leader Club will help you build thought leadership and a body of work to set yourself up for your 1-3 year dreams
Maybe your 1-3 year dreams are…
✨ Attract really cool speaking opportunities
✨ Set yourself up for a successful book launch
✨ Sign best-fit clients for your coaching program or services
✨ Grow an award-winning podcast
✨ Facilitate workshops for organizations you care about
✨ Climb the corporate ladder
Or something else!
Start putting in the reps to build thought leadership
Build a consistent and prolific body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do
And ultimately set yourself up for making your 1-3 year dreams a reality
NOW is the time to:
JENNIFER MADE BACK 2x THE INVESTMENT OF OUR PROGRAM IN JUST 3 MONTHS BECAUSE OF THOUGHT LEADERSHIP
Inside the Thought Leader Club, we will follow a structured curriculum to make this happen:
✨ Module 1: Your Unique Thought Leadership
1.1 Becoming Known for Something → Make a decision on what matters to you and what YOU want to become known for, without the infiltration of surrounding voices, boxes, or norms
1.2 Becoming Known for the “Value” You Create for Your Peeps → Learn to define what value looks like in your own body of work, and create a system to measure this so you can evaluate the effectiveness of your content
1.3 Becoming Known for Your Voice → Develop an acute understanding of what YOUR voice is, and start to build the muscle of identifying when you’re speaking from someone else’s voice
✨ Module 2: Your Thought Leadership Plan
2.1 Your 3-Year Vision → Get clear on what your long term and short term goals are so we can ensure that every step you take is in line with that vision
2.2 Your Action & Belief Plan → Create a doable and manageable quarterly action plan (as well as indicators to measure your progress) that’s in line with your 3 year vision
2.3 Increasing Your Capacity to Create Long-Form Content Consistently → Overtime, learn to increase your speed at getting into creative flow, generating ideas, and organizing information
✨ Module 3: Your Thought Leader Identity
3.1 F*ck All the Boxes → Learn to unwind and unbind from what you think you *should* be doing in your business and brand, and redefine what thought leadership and success in your life and business is
3.2 Your Thought Leader Mindset → How are you incorporating mindset practices into your daily and weekly life so you can quickly shift back to “baseline”, tap into creativity, etc?
3.3 Your Thought Leader Lifestyle → How are you incorporating lifestyle habits and routines to take care of your energy and capacity as a thought leader?
What our 3 months together will look like
12x 1:1 coaching calls
Whether it’s mindset or thought leadership strategy, you’ll get coaching on where you feel stuck and know exactly what to do moving forward
Ongoing feedback and reviews of your work
Get direct and personalized coaching and feedback on your content and marketing and also learn to view your work from another angle
A comprehensive set of worksheets
Start putting your skills to practice. These worksheets are designed to not only help you get crystal clear on what your thought leadership is, but it will also require you to get to work and translate your ideas into a tangible body of work that peeps can consume and learn from.
Ongoing messaging support
Ongoing messaging support - Got a thought leadership strategy question? I got you. An exciting win? Let’s celebrate you. Got a spark of inspiration and have a fresh new idea you want to try? Let’s talk about how you can create a plan for it, right away!
"BUT WAIT... THERE'S MORE!" (lol)
Our client’s transformations go much deeper than what you might see online:
CREATING MORE CAREER OPTIONS
Creating a body of work is a lifelong SKILL that I believe all of us should have. It lets you create more options while being able to do work that you're truly proud of and excited by. It’s not just a “cute little side hustle” - This matters.
HAVING TOOLS YOU CAN USE FOR LIFE
Being confident in articulating your story and ideas, having an online presence that attracts opportunities to you, and becoming known for your thought leadership are all life-long skills that you’ll now have under your toolbelt.
LESS COMPARISONS & IMPOSTER SYNDROME
There's no shortage of entrepreneurs, content creators, or thought leaders in your niche. But by the end of our coaching, you'll fully recognize and appreciate the value and impact of your work (and show up like the badass you know you are)
JENNIFER TRAVELS, WORKS HER 9-5, AND STILL SHOWS UP FOR HER BUSINESS BECAUSE OF THOUGHT LEADERSHIP
"It may be unconventional, but I sought out business coaching with a priority to learn how to be a relaxed and joyful entrepreneur. That’s how I want to make money. I’m not here to be stressed out and hustling and grinding. I’m here to make an intentional and profitable impact while living my dream life"
To all the hard-working high achievers reading this right now…
I know that for years, you’ve dreamt of being recognized for the good work that you do. But you don’t want to do this in a “traditional” way. Nope.
Instead, you want to build something from the ground up, something that you can proudly call your own
But you’ve put that dream on the back burner as life and career pressures started piling up. Sounds familiar?
Well, I know this because I WAS you.
Hi! I'm Cheryl Lau
I’ve quit two prestigious career paths (law school and PhD/academia) to pave my own entrepreneurial career. I literally went from being the Asian parent’s dream child to their biggest disappointment.
But since starting my business and brand in 2019 and consistently building my body of work + thought leadership, I’ve created a business & career that not only makes me proud… But it also makes my parents proud
In just a few years, I’ve also been featured on the TODAY Online, spoken on the CNA 938 radio, and have held workshops for the University of Toronto - Victoria College, the Tzu Chi Humanistic Youth Center, and the Asian Wander Women.
My podcast, The Side Hustle Club (Now known as The Thought Leader Club), was the recipient of the 2023 Golden Crane Award (from the Asian American Podcasters Association)
MEET YOUR COACH
And I’m ready to help you do the same.
All of this was only possible because I’m now known for my unique thought leadership, I’ve built a body of work that compels best-fit clients to work with me, and I’ve ultimately built a business & career that I’m so, so proud of
CLARA QUIT LAW AND SIGNED 9 CLIENTS IN HER FIRST MONTH OF BEING A FULL-TIME COACH
I’ve worked with clients from all over the world, including:
Hong Kong, United States, Canada, Singapore, Australia, Malaysia, Japan, India, Thailand, Indonesia, the Netherlands, the UK, and also digital nomads who are traveling the world.
They come from diverse cultural and professional backgrounds
- Life or career transitions
- Moving to a new home
- Moving to a new country
- Health conditions
- Parenthood (this includes humans and animals)
- Planning a wedding
- Social life
- Balancing a 9-5 with their thought leader career goals
Honestly, I have no other way to say it: The peeps inside The Thought Leader Club are really damn awesome
They are authors, speakers, PhDs, entrepreneurs, freelancers, coaches, corporate professionals, podcasters, aspiring thought leaders… And that’s only the surface
The common underlying thread among our clients is that they’re highly multifaceted, care deeply about many things, and often have lots to juggle at once:
- Navigating mental health struggles
- Writing a book
- Volunteering
- Working on their physical health
- Taking lots of naps
- Traveling the world
- Doing home renovations
- Doing a whole ass PhD
- And so much more
After supporting entrepreneurs from all around the world to become known for their unique thought leadership and build a body of work that attracts clients, speaking opportunities, and become a recognized name in their field…
I am confident that The Thought Leader Club is where you want to be in 2024 :)
NICOLE *FINALLY* STARTED HER DREAM OF YOUTUBE AND IN JUST 1 MONTH, SHE CREATED 4000+ SUBSCRIBERS + OVER 100k VIEWS
"Cheryl pushed me out of my comfort zone in the best way possible. She pushed me to go after my dreams and start my YouTube channel. Not because it was on her agenda, but because it was one of my dreams since the beginning"
I need to be upfront on who is likely NOT a good fit for The Thought Leader Club:
One more thing...
- You truly don’t enjoy creating content (short form or long form). It feels like a chore and something you wish you can simply outsource
- You believe that having certain credentials, years of experience, publications, etc is a prerequisite to thought leadership; Having traditional forms of recognition is a must for you before you’d like to move forward with building a body of work
- You are feeling a sense of urgency to make money in your business ASAP. This is a top priority for you, right now
- You’re looking for a program that teaches processes, strategies, or frameworks that gear you towards a 6 figure+ business, or a program that’s very focused on scaling your business
- You honestly think it’s cringe to “share your story”. You’d much rather have a very polished, put-together, or aspirational brand (because doing so is genuinely on-brand for you) than one that’s relatable
I’ll be mainly asking questions to get a better understanding of what’s going on with you, where your head is at, what you’re looking for in our coaching together, etc
Of course, we will also have a conversation about 1) What are your dreams in the next 1-3 years, 2) The coaching, skills, and actions you need to make these dreams happen, and 3) How working together will support and guide you with all the above
getting to know you
After I have a good understanding of where you’re at, I’ll also share where I see are the biggest gaps OR the areas where coaching will be the most beneficial for you.
These will be the areas that I’d like to work with you on as a coach 👀
three biggest gaps
Lastly, if I determine that we would be a good fit, then I’ll go into more detail about The Thought Leader Club program itself ✨✨✨
Overall, it will be a casual conversation :)
if we're a good fit
ESTHER MADE BACK 2X HER INVESTMENT OF OUR PROGRAM (AS A BRAND NEW COACH)
"Cheryl’s strategies and theories are super simple and frankly underrated! They’re actually really impactful and align with my own values - which I really love!"
BRITTANY CREATED 8K AS A WEB DESIGNER IN 4 MONTHS
"Cheryl provided so much understanding and support for me. She helped me recognize my true purpose for my business and figure out how to run my business MY way. I am confident that I can always create additional income for myself, whether through web design, or whatever idea I have next."
GOT QUESTIONS? DM ME AT @CHERYLTHEORY
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